Sorel is one of the few brands that has successfully transitioned from function to fashion, taking their boots from dirt roads to runways. To reach this new audience, we helped Sorel elevate their brand identity to put style at the forefront. As the main copywriter for Sorel, I wrote and concepted everything from product launches to brand videos, including the Sorel Style social media campaign in its most successful year to date.
SOREL style SOCIAL MEDIA CAMPAIGN
The Sorel Style social media contest and campaign pairs fashion powerhouses with aspiring dreamers to inspire our audience and showcase the product in an authentic, organic way. Sorel Style was used globally on 28 international websites, resulting in 127,000+ social actions, 85+ million impressions, 5.2 million video views with 85% audience retention, and a 21% increase in sales on Sorel.com.
Social media contest, digital videos
Rain boot Product Launch
Digital videos & animated banner
SPRING SHOE LAUNCH
Digital video & lookbook